Swindon Transport & Recovery: starting from nothing on Google.

A brand-new recovery firm in Swindon. On the day we started, you could type its exact name into Google Maps and it would not come up. Six recovery firms did instead. This is the day-one record, what we built, and what happens next, measured the same way every month.

See their site All the work

Swindon Transport & Recovery's website, as it looks on a laptop

6 days: From nothing to a live website, 24 to 30 September 2026
0: Calls from his Google listing in the six months before we started
12: Pages built for the searches people make: four services and eight towns

What he was up against.

Recovery is bought in a hurry, on a phone, often from the hard shoulder. Whoever comes up first and looks like they will actually turn up gets the call. The firms already on the map had 59 to 425 reviews each and were all open 24 hours. Swindon Transport & Recovery had a verified Google listing and nothing else: no website, no reviews, his personal mobile as the number, and no sign of him even when you searched his exact name.

Where he started, measured on 29 September 2026.

0
Calls from his Google listing: 0
Website clicks from his listing: Not listed
On Google Maps for his own name: Not listed
On Maps for five recovery searches: 0
Google reviews: 59 to 425
Reviews held by the firms above him

Where these come from

Calls from his Google listing: In six months
Website clicks from his listing: In six months. There was no website.
On Maps for five recovery searches: Vehicle, car and breakdown recovery, towing and car transport, Swindon
Reviews held by the firms above him: Each, all open 24 hours

His Google Business Profile Performance screen and Google Maps searches from a pinned point in Swindon, recorded 29 September 2026.

How we did it.

A proper business number
A number that forwards to his mobile, so every call is logged and a missed call from a mobile gets a text back.
A site for someone at the roadside
The number first on every page, his own truck photos, the price on the phone before he sets off, and a quote form for transport jobs that can wait.
A page for every search
One for each of his four services and eight towns, so "car recovery Wroughton" lands on a page about exactly that.
His Google listing rebuilt
The proper name, three categories, a real description, 24-hour hours, eight towns, fifteen services and his photos.
Nothing lost between the gaps
A jobs pipeline, so no enquiry falls between the phone, the form and the text-back.

The site, on a phone.

Open swindontransportrecovery.co.uk

Most of their customers find them on a phone, so this is what most of them see. Three screens from the live site.

Swindon Transport & Recovery's website on a phone: the first thing a customer sees — The first thing a customer sees

Swindon Transport & Recovery's website on a phone: what they do — What they do

Swindon Transport & Recovery's website on a phone: ready to ring — Ready to ring

Results, as they come in.

	Day 0 (29 Sep 2026)	Day 30
Maps: "vehicle recovery swindon"	Not listed	From 29 October
Maps: "car recovery swindon"	Not listed	From 29 October
Maps: "breakdown recovery swindon"	Not listed	From 29 October
Maps: his own name	Not listed	From 29 October
Calls from the listing	0 in six months	From 29 October

Same Maps searches from the same pinned point each month; calls and forms from the tracked number. Nothing is filled in until the month is up.

What this means for a firm like yours.

Starting from nothing is not a reason to wait. Everything Google looks at can be put right in a week: the listing, the website, the number and a page for every search. This page is the record from day one, and the results fill in month by month, good or bad.

When it happened.

29 Sep 2026Day-one record: listing figures and Maps positions for six searches.
30 Sep 2026Website live on swindontransportrecovery.co.uk. Search Console verified and sitemap submitted.

Why it's a no-brainer.

Buying the same parts separately costs about £1,500 up front and £750 a month, and that's the low end. The bigger difference is everything around the price.

Bought bit by bitWith SimplyScale

What it costs£1,500 up front, then about £750 a month£0 until you've won £500 of work, then from £500 a month

When you payFrom day one, whether it works or notOnly once it's already brought you work

Who you deal withThree or four separate suppliersOne person: Tyler, on one number

How it fits togetherEach one does its own bitOne system: found, answered, brought back, counted

Proof it is workingYou work it out yourselfEvery job you win, counted in pounds

If it doesn't workYou've still paid for itNothing won in 90 days? Walk away and keep the website

How we worked out £1,500 and £750 a month

A website built to be called (freelancer, 5 pages)£1,500 one-off
Your Google listing worked every week (local SEO, starter level)£300 a month
Every enquiry replied to and chased (answering and follow-up)£300 a month
Tracking, reports, referrals and reactivation (CRM and automation)£150 a month

The low end of what a proper UK freelancer or small agency charges, from published price guides read on 4 October 2026: freelancer brochure sites £1,500 to £3,000; local-only SEO from £300 a month; answering with follow-up £299 to £500 a month; CRM and automation software $97 to $297 a month before anyone sets it up. You can find it cheaper on Fiverr. You usually get what you pay for.