A.P. Berrystone: a builder since 1989, and a website that now brings in most of his enquiries.

A.P. Berrystone have built extensions in Swindon since 1989, with a hundred Google reviews to show for it. It is a family firm: Adrian Berrystone is Tyler's dad, so we say that first, and his numbers are counted exactly the same way as everyone else's. His old website did not look like the work he does. We built him a new one from scratch in July 2026.

See their site All the work

A.P. Berrystone Building Contractors's website, as it looks on a laptop

17 of 24: Of his enquiries came through the website forms, the last 24 before 11 September 2026
2nd of 20: On Google for "builders" in Swindon, 19 September 2026
Since 1989: Building in Swindon, with 4.9 from 101 Google reviews

What he was up against.

Building work is the slowest decision we deal with. Someone planning an extension reads about two or three builders before they ring any of them. Adrian had more than thirty years of work and a hundred reviews behind him, but his old site was a generic template with tiny photos, so the first impression undersold him. He also wanted no automatic follow-up: every enquiry to come straight to him.

Where he stands, measured.

17 of 24
Enquiries through the website: 2nd of 20
On Google for "builders": 4.9 from 101
Google rating: 1989
Building in Swindon since

Where these come from

Enquiries through the website: The last 24 enquiries before 11 September 2026
On Google for "builders": Swindon, 19 September 2026
Google rating: Google Business Profile, 19 September 2026

Enquiries from the contact records behind his website forms and number; position from the same Google Places check our free check uses, biased to Swindon town centre; rating from his Google listing.

How we did it.

Designed from scratch
Not a template. A site in his own red that opens on an extension being built as you scroll, so the first thing a visitor sees is the kind of job he does.
A page for every job he takes on
Single and double-storey extensions, kitchen extensions, renovations, new builds and garage conversions, each with its own page and a quote form.
Built for reading
His awards, how a job runs from start to finish, and real reviews, laid out for someone who reads before they ring, because that is how building work is bought.
Straight to Adrian
At his request there is no automatic follow-up. Every form and call goes straight to him, and he rings them back himself.

The site, on a phone.

Open apberrystone.com

Most of their customers find them on a phone, so this is what most of them see. Three screens from the live site.

A.P. Berrystone Building Contractors's website on a phone: the first thing a customer sees — The first thing a customer sees

A.P. Berrystone Building Contractors's website on a phone: what they do — What they do

A.P. Berrystone Building Contractors's website on a phone: what their customers say — What their customers say

The numbers, by date.

	60 days to 11 Sep 2026	60 days to 1 Oct 2026
Real enquiries a month	12	15
Came through the website form	17 of the last 24	24 of 29

A real enquiry is someone who got in touch themselves: a form, a call or a message. Counted from the same records each time; nothing is rounded up.

What this means for a firm like yours.

Big jobs are won on trust before the first phone call. If your website looks like the work you do, it carries the enquiries: 17 of Adrian's last 24 came through his website forms.

What their customers say.

Their Google reviews, word for word. The work is theirs. Our job is making sure the right people see it.

We contracted Adrian and his team to build our kitchen extension. We were nothing but impressed with his attention to detail. The team turned up on time every day and the site was kept amazingly tidy throughout.

Lee SmithKitchen extension, Swindon

Adrian set out exactly what was to be done, with a timeline and payments for each phase. Always punctual, polite and approachable, and very tidy, cleaning up at the end of each day.

Tina BraySide extension, Swindon

Berrystone extended our lounge into the garage. The work was completed in the time frame given and finished to a very high standard. Neighbours even commented on how tidy the builders were.

PennyGarage conversion, Swindon

When it happened.

Jul 2026New website designed and built from scratch.
11 Sep 202617 of his last 24 enquiries came through the website forms.
19 Sep 2026Google position recorded: 2nd of 20 for "builders" in Swindon.
1 Oct 202660-day enquiry count: 29 people, 24 of them through the form.

Why it's a no-brainer.

Buying the same parts separately costs about £1,500 up front and £750 a month, and that's the low end. The bigger difference is everything around the price.

Bought bit by bitWith SimplyScale

What it costs£1,500 up front, then about £750 a month£0 until you've won £500 of work, then from £500 a month

When you payFrom day one, whether it works or notOnly once it's already brought you work

Who you deal withThree or four separate suppliersOne person: Tyler, on one number

How it fits togetherEach one does its own bitOne system: found, answered, brought back, counted

Proof it is workingYou work it out yourselfEvery job you win, counted in pounds

If it doesn't workYou've still paid for itNothing won in 90 days? Walk away and keep the website

How we worked out £1,500 and £750 a month

A website built to be called (freelancer, 5 pages)£1,500 one-off
Your Google listing worked every week (local SEO, starter level)£300 a month
Every enquiry replied to and chased (answering and follow-up)£300 a month
Tracking, reports, referrals and reactivation (CRM and automation)£150 a month

The low end of what a proper UK freelancer or small agency charges, from published price guides read on 4 October 2026: freelancer brochure sites £1,500 to £3,000; local-only SEO from £300 a month; answering with follow-up £299 to £500 a month; CRM and automation software $97 to $297 a month before anyone sets it up. You can find it cheaper on Fiverr. You usually get what you pay for.