Case study · Rubbish removal, Swindon

Junk Busters: 39 real enquiries a month, and most of them pick up the phone.

Wiltshire Junk Busters clear houses, gardens and offices across Swindon and Wiltshire. It is the most urgent trade we work with: people want the rubbish gone today, and they ring the first firm that looks like it will turn up. We built their website in July 2026 around that. This is what we built and what the numbers say, each one dated.

See their site All the work

Wiltshire Junk Busters's website, as it looks on a laptop

39: Real enquiries a month, every one a phone call, in the 60 days to 11 September 2026
2nd of 14: On Google for "rubbish removal" in Swindon, 19 September 2026
About £200: A typical job, on the owner's own figure

What they were up against.

Rubbish removal is the most urgent trade we work with. Someone with a garage full of junk or a house to clear wants it gone today. They ring the first firm that looks like it will turn up, and book whoever answers. Nobody compares quotes for a week. So the site has one job: get the phone to ring, whichever town or service they searched for.

Where they stand, measured.

39
Real enquiries a month: 2nd of 14
On Google for "rubbish removal": 5.0 from 62
Google rating: About £200
A typical job

Where these come from

Real enquiries a month: In the 60 days to 11 September 2026, every one of them a phone call
On Google for "rubbish removal": Swindon, 19 September 2026
Google rating: Google Business Profile, 19 September 2026
A typical job: The owner's own figure

Enquiries from the contact records behind their number; position from the same Google Places check our free check uses, biased to Swindon town centre; rating from their Google listing.

How we did it.

Built to be rung
The number on every screen of junkbusters.uk, live in July 2026, because in this trade people ring rather than fill in a form.
A page for every search
A page for each service and each town they cover, twenty in all, so someone searching for a house clearance in Chippenham lands on a page about exactly that.
Every call counted
Calls and texts land in one place and are counted. In the 60 days to 1 October 2026, 84 people got in touch, 64 of them by ringing.
Proof on the first screen
In October 2026 the opening screen became their own before-and-after photos you drag across, three real jobs, under the line "Booked this morning. Gone by tonight."

The site, on a phone.

Open junkbusters.uk

Most of their customers find them on a phone, so this is what most of them see. Three screens from the live site.

Wiltshire Junk Busters's website on a phone: the first thing a customer sees — The first thing a customer sees

Wiltshire Junk Busters's website on a phone: what they do — What they do

Wiltshire Junk Busters's website on a phone: what their customers say — What their customers say

The numbers, by date.

	60 days to 11 Sep 2026	60 days to 1 Oct 2026
Real enquiries a month	39	42
Rang	All of them	64 of 84, and 15 more texted and rang

A real enquiry is someone who got in touch themselves: a call, a text or a message. Contacts we only sent something to are not counted. Counted from the same records each time; nothing is rounded up.

What this means for a firm like yours.

In an urgent trade the firm that is easiest to ring wins. You do not need to be the cheapest. You need to be the one they find, trust in ten seconds and can call with one tap. Junk Busters get about 42 people a month doing exactly that.

What their customers say.

Their Google reviews, word for word. The work is theirs. Our job is making sure the right people see it.

At very short notice Rylan and Tom really helped us out. They were amazing at accommodating our tight timeline and did an excellent job, always happy to go the extra mile. Excellent service, thank you.

AlanGoogle review

Removed some old beds, sofas and chairs from my parent's former house. The guys did a good job, took care removing the furniture, worked quickly and efficiently and were very polite and friendly. Pricing was fair and transparent.

Ed LGoogle review

Absolutely brilliant service. Team was super quick, arranging collection was super easy and smooth. Would highly recommend.

Roxanne MullerGoogle review

When it happened.

8 Jul 2026New website live on junkbusters.uk.
11 Sep 202660-day enquiry count: 39 real enquiries a month, all phone calls.
19 Sep 2026Google position recorded: 2nd of 14 for "rubbish removal" in Swindon.
1 Oct 202660-day enquiry count: 84 people, about 42 a month.
2 Oct 2026New opening screen live, built on their own before-and-after photos.

Why it's a no-brainer.

Buying the same parts separately costs about £1,500 up front and £750 a month, and that's the low end. The bigger difference is everything around the price.

Bought bit by bitWith SimplyScale

What it costs£1,500 up front, then about £750 a month£0 until you've won £500 of work, then from £500 a month

When you payFrom day one, whether it works or notOnly once it's already brought you work

Who you deal withThree or four separate suppliersOne person: Tyler, on one number

How it fits togetherEach one does its own bitOne system: found, answered, brought back, counted

Proof it is workingYou work it out yourselfEvery job you win, counted in pounds

If it doesn't workYou've still paid for itNothing won in 90 days? Walk away and keep the website

How we worked out £1,500 and £750 a month

A website built to be called (freelancer, 5 pages)£1,500 one-off
Your Google listing worked every week (local SEO, starter level)£300 a month
Every enquiry replied to and chased (answering and follow-up)£300 a month
Tracking, reports, referrals and reactivation (CRM and automation)£150 a month

The low end of what a proper UK freelancer or small agency charges, from published price guides read on 4 October 2026: freelancer brochure sites £1,500 to £3,000; local-only SEO from £300 a month; answering with follow-up £299 to £500 a month; CRM and automation software $97 to $297 a month before anyone sets it up. You can find it cheaper on Fiverr. You usually get what you pay for.