Case study · Tree surgery, Royal Wootton Bassett

Luke and Dan's: 35 real enquiries a month for a tree team in Wootton Bassett.

Luke and Dan's do tree surgery, stump grinding, hedges and lawns from Royal Wootton Bassett. We built their website in July 2026 and every call, form and message now lands in one place, where it is counted and followed up. This is what we built and what the numbers say, each one dated.

See their site All the work

Luke and Dan's Garden Services's website, as it looks on a laptop

35: Real enquiries a month, in the 60 days to 11 September 2026
1st of 17: On Google for "tree surgeon" in Royal Wootton Bassett, 19 September 2026
£150,000: Of new work over three years, on the owners' own count. We built their site in July 2026, so most of those years came before us.

What they were up against.

Tree work is a considered buy. People search "tree surgeon" with one tree in mind, look at two or three firms, and pick the one that looks safest and tidiest. Luke and Dan's have the reviews to win that comparison, 5.0 from more than 90 of them. They needed a site that showed it off, and a way to make sure no enquiry slipped between the phone, the inbox and a busy day up a tree.

Where they stand, measured.

35
Real enquiries a month: 1st of 17
On Google for "tree surgeon": 5.0 from 93
Google rating: £150,000
New work won

Where these come from

Real enquiries a month: In the 60 days to 11 September 2026: people who rang, filled in the form or messaged
On Google for "tree surgeon": Royal Wootton Bassett, 19 September 2026
Google rating: Google Business Profile, 19 September 2026
New work won: Over three years, on the owners' own count, most of it before we built their site in July 2026

Enquiries from the contact records behind their number and forms; position from the same Google Places check our free check uses, biased to the town centre; rating from their Google listing.

How we did it.

A website built on their work
Live on their own domain on 4 July 2026: every service, their own job photos, real Google reviews, and a quote form on every page, laid out for a phone first.
Every enquiry in one place
Calls, forms and messages all land in one place, so each one is seen, followed up and counted. In the 60 days to 1 October 2026, that was 71 people.
Their Google listing pointing at it
The listing people find first sends them to the new site, where the reviews and the photos do the selling.
An opening screen that is theirs
In October 2026 we rebuilt the first screen around their own photos, the lift up in the canopy and the stump grinder, under the line "The tree team your neighbours recommend."

The site, on a phone.

Open lukedansgardenservices.com

Most of their customers find them on a phone, so this is what most of them see. Three screens from the live site.

Luke and Dan's Garden Services's website on a phone: the first thing a customer sees — The first thing a customer sees

Luke and Dan's Garden Services's website on a phone: what they do — What they do

Luke and Dan's Garden Services's website on a phone: what their customers say — What their customers say

The numbers, by date.

	60 days to 11 Sep 2026	60 days to 1 Oct 2026
Real enquiries a month	35	36
Rang	Not split out	31 of 71
Filled in the form	Not split out	22 of 71

A real enquiry is someone who got in touch themselves: a call, a form or a message. Contacts we only sent something to are not counted. Counted from the same records each time; nothing is rounded up.

What this means for a firm like yours.

If you are good at the work and your customers say so, the job is making sure people searching in your town find you, see the proof, and get an answer when they get in touch. That is all of it. By October, about 36 people a month were getting in touch with Luke and Dan's.

What their customers say.

Their Google reviews, word for word. The work is theirs. Our job is making sure the right people see it.

25 year old Robinia tree removed from our garden in Cricklade. Luke, Dan and the team did a very professional job. Site was completely cleared of all debris, and this is the second time we have used them.

Maureen StevensCricklade

Well run, professional outfit. Took all the pain and effort out of getting permission to trim my trees, which are in a conservation area, and turned up as agreed and did a great job. Charged a fair price too. Refreshing!

Geoff AdcockGoogle review

I used Luke and Dan to thin and crown reduce a hawthorn and hazel tree a couple of weeks ago. Outstanding service from start to finish. Quick, professional, efficient, tidy.

Dan LeighfieldGoogle review

When it happened.

4 Jul 2026New website live on lukedansgardenservices.com.
11 Sep 202660-day enquiry count: 35 real enquiries a month.
19 Sep 2026Google position recorded: 1st of 17 for "tree surgeon" in Royal Wootton Bassett.
1 Oct 202660-day enquiry count: 71 people, about 36 a month.
2 Oct 2026New opening screen live, built on their own photos.

Why it's a no-brainer.

Buying the same parts separately costs about £1,500 up front and £750 a month, and that's the low end. The bigger difference is everything around the price.

Bought bit by bitWith SimplyScale

What it costs£1,500 up front, then about £750 a month£0 until you've won £500 of work, then from £500 a month

When you payFrom day one, whether it works or notOnly once it's already brought you work

Who you deal withThree or four separate suppliersOne person: Tyler, on one number

How it fits togetherEach one does its own bitOne system: found, answered, brought back, counted

Proof it is workingYou work it out yourselfEvery job you win, counted in pounds

If it doesn't workYou've still paid for itNothing won in 90 days? Walk away and keep the website

How we worked out £1,500 and £750 a month

A website built to be called (freelancer, 5 pages)£1,500 one-off
Your Google listing worked every week (local SEO, starter level)£300 a month
Every enquiry replied to and chased (answering and follow-up)£300 a month
Tracking, reports, referrals and reactivation (CRM and automation)£150 a month

The low end of what a proper UK freelancer or small agency charges, from published price guides read on 4 October 2026: freelancer brochure sites £1,500 to £3,000; local-only SEO from £300 a month; answering with follow-up £299 to £500 a month; CRM and automation software $97 to $297 a month before anyone sets it up. You can find it cheaper on Fiverr. You usually get what you pay for.