Case study · Scaffolding, Newport, South Wales

Gane Access: 18 of 19 enquiries pick up the phone.

Gane Access put up scaffolding for houses, shops and industrial sites across Newport and South Wales. They're out of our home county, so everything we do for them runs at a distance, through the same system as every firm we work with. Nearly all of their customers ring. This is what we built around that, and the numbers, each one dated.

See their site All the work

Gane Access's website, as it looks on a laptop

18 of 19: Enquiries that rang, in the 60 days to 1 October 2026
None: Contacts gone cold, in the 60 days to 11 September 2026
5.0 from 23: Google reviews, 19 September 2026

What they were up against.

Scaffolding is booked around other trades. The roofer or the builder has a start date, and the scaffold has to be up before it. So people ring, and they ring whoever answers. A scaffolder up on a job can't always pick up, and every missed call is a job that can go to the next firm. Gane Access are also in Newport, outside our home county, so whatever we set up had to work without anyone popping in.

Where they stand, measured.

18 of 19
Enquiries that rang: None
Contacts gone cold: 5.0 from 23
Google rating: None
Services on their Google listing

Where these come from

Enquiries that rang: Everyone who got in touch in the 60 days to 1 October 2026; the other one texted
Contacts gone cold: In the 60 days to 11 September 2026
Google rating: Google Business Profile, 19 September 2026
Services on their Google listing: And weekday hours only, before we worked it, 3 October 2026

Enquiries from the contact records behind their number; rating and listing status from their Google listing.

How we did it.

Every call caught
Their calls and messages land in our enquiry system and are counted. In the 60 days to 11 September 2026, not one contact went cold.
A site built to be rung
Live on ganeaccess.com from 3 October 2026: the number first on every phone screen, their Google reviews word for word, and a five-tap quote form that lands in the same system and texts Paul straight away.
A page for every search
A page for each of their four services, five common jobs and each of the 17 towns they cover, from Newport to Cardiff, Barry and up the valleys, with each council's own rules on scaffolding over the pavement.
Their Google listing, worked
On 3 October 2026 we gave the listing its real business name, Monday to Saturday hours, 20 towns, 13 services and replies to their reviews. Their 23 reviews at 5.0 now sit on a listing that says what they do.

The site, on a phone.

Open ganeaccess.com

Most of their customers find them on a phone, so this is what most of them see. Three screens from the live site.

Gane Access's website on a phone: the first thing a customer sees — The first thing a customer sees

Gane Access's website on a phone: what they do — What they do

Gane Access's website on a phone: what their customers say — What their customers say

The numbers, by date.

	60 days to 11 Sep 2026	60 days to 1 Oct 2026
Real enquiries a month	About 12	About 10
Rang	Not split out	18 of 19

A real enquiry is someone who got in touch themselves: a call, a text or a message. Counted from the same records each time; nothing is rounded up.

What this means for a firm like yours.

If your customers ring, the phone is the business. You don't need a big website or a big budget. You need every call caught, every caller answered, and a listing that shows what your customers already say about you. Gane Access had the reviews. The rest is putting them where people decide.

What their customers say.

Their Google reviews, word for word. The work is theirs. Our job is making sure the right people see it.

Great service from start to finish. What I liked the most was the day we finished with the scaffold and I told them, they stripped it the next day. In my experience most of the time I’ve had to wait days, sometimes weeks, for other companies to come and take scaffold down. Will definitely be using Gane Access on all my jobs moving forward.

Elliott CraigGoogle review

Huge thanks to Paul and the lads for my scaffolding, the build was perfect for the builders to fit my new roof. Paul always kept in contact with me and answered all my questions. Would highly recommend their service.

jamie wrightGoogle review

Paul and his team came to my rescue needed scaffolding urgently, fitted it around their busy schedule. Highly recommended.

Katherine WatkinsGoogle review

When it happened.

11 Sep 202660-day enquiry count: about 12 real enquiries a month, not one gone cold.
19 Sep 2026Google rating recorded: 5.0 from 23 reviews.
1 Oct 202660-day enquiry count: 19 people, 18 of them rang.
2 Oct 2026New site built: a page for each service and each town they cover.
3 Oct 2026New site live on ganeaccess.com, 17 towns. Google listing worked: name, hours, 20 towns, 13 services.

Why it's a no-brainer.

Buying the same parts separately costs about £1,500 up front and £750 a month, and that's the low end. The bigger difference is everything around the price.

Bought bit by bitWith SimplyScale

What it costs£1,500 up front, then about £750 a month£0 until you've won £500 of work, then from £500 a month

When you payFrom day one, whether it works or notOnly once it's already brought you work

Who you deal withThree or four separate suppliersOne person: Tyler, on one number

How it fits togetherEach one does its own bitOne system: found, answered, brought back, counted

Proof it is workingYou work it out yourselfEvery job you win, counted in pounds

If it doesn't workYou've still paid for itNothing won in 90 days? Walk away and keep the website

How we worked out £1,500 and £750 a month

A website built to be called (freelancer, 5 pages)£1,500 one-off
Your Google listing worked every week (local SEO, starter level)£300 a month
Every enquiry replied to and chased (answering and follow-up)£300 a month
Tracking, reports, referrals and reactivation (CRM and automation)£150 a month

The low end of what a proper UK freelancer or small agency charges, from published price guides read on 4 October 2026: freelancer brochure sites £1,500 to £3,000; local-only SEO from £300 a month; answering with follow-up £299 to £500 a month; CRM and automation software $97 to $297 a month before anyone sets it up. You can find it cheaper on Fiverr. You usually get what you pay for.