Guides · More work
How to get more work as an electrician
Tyler Berrystone2 October 2026 · 8 min readThe short answer
Customers can't judge electrical work, so they choose the electrician who looks safest and gets back to them first. Be on Google Maps in your own town, answer or text back every call within a minute, and show your competent person scheme registration (NICEIC, NAPIT or another) plainly, because it lets you self-certify notifiable work so the customer doesn't need building control approval themselves. Then build steady work from landlords, EV chargers and quoted jobs by quoting quickly and chasing every quote.
On this page
- Where electrical work comes from
- 1. Answer the fault call, or text back within a minute
- 2. Be on the map in your own town
- 3. Put your registration front and centre
- 4. Landlords and letting agents: work that comes round again
- 5. EV chargers and solar: say which accreditations you hold
- 6. A website that wins the quoted jobs
- 7. Quote fast, and chase every quote
- Where lead sites fit
- How we do it, and why it works
Plenty of electricians have the same problem in two shapes. Some weeks the phone doesn’t stop and half the calls get missed. Other weeks it’s quiet and there’s nothing to fill the gaps but ringing round the builders.
The customers who could fill those gaps are searching Google right now: someone whose lights keep tripping, a landlord with a report due, a family who’ve just bought an electric car. Getting more work as an electrician means being the one they find, trust and get hold of.
Where electrical work comes from
Electrical work comes from several kinds of customer, and each one chooses differently.
| Customer | The job | What decides it |
|---|---|---|
| Fault or urgent | Tripping, no power, a burning smell | Who answers first and looks legitimate |
| Planned domestic | Rewires, consumer units, extensions, kitchens | Registration, reviews, a clear quote, follow-up |
| Landlords and letting agents | Safety checks and remedial work | Reliability, paperwork, being easy to book |
| EV chargers and solar | Chargepoints, panels, batteries | The right accreditation, and saying so |
| Commercial | Fit-outs, maintenance, testing | Relationships, insurance, a site they can check |
Most electricians do several of these. The method below works for all of them.
1. Answer the fault call, or text back within a minute
A customer with no power won’t leave a voicemail. They’ll ring the next electrician. If you’re in a loft or have your hands in a consumer unit, you can’t pick up, but a text can go back straight away:
“Hi, it’s Chris at Brightwell Electrical. Sorry I missed you, I’m on a job. Is anything unsafe right now, or has the power gone off? Reply with your postcode and I’ll ring you back as soon as I’m down.”
That text keeps the customer from ringing round, and it tells you which calls to return first. How to set it up is in missed call text back.
2. Be on the map in your own town
A lot of domestic calls start on Google Maps: “electrician near me”, or “electrician” plus the town.
- Your real trading name, nothing added. Google says unnecessary information in the name “isn’t permitted, and could result in the suspension of your Business Profile”.
- Your main trade as the primary category. Google’s advice is to “use as few categories as possible”. Only add categories for work you want, because each one brings its own enquiries.
- Hide your address if customers don’t come to you, and set the towns you cover. Google says the overall area “shouldn’t be more than about two hours of driving time” from your base.
- Every service listed: fault finding, rewires, consumer unit replacement, EV charger installation, landlord safety checks, outdoor lighting.
- Photos of real work, regularly. A tidy consumer unit is a better advert than you’d think.
Google ranks the map on relevance, distance and prominence, and says “there’s no way to request or pay for a better local ranking on Google”. Distance matters more than most people expect:
What we have seen
Luke and Dan’s, a tree surgery firm in Royal Wootton Bassett, were 1st of 17 on Google’s list for “tree surgeon” in their own town on 19 September 2026. On “tree surgeon Swindon” in August 2026, about six miles away, they ranked below four Swindon-based firms. Read their case study.
They aren’t electricians, but the lesson is the same for every trade. Win your own town on the map first, and reach the next town with your website, which can be found in the normal results under the map. The full method is in how to rank higher on Google Maps.
3. Put your registration front and centre
Customers can’t judge your work. They can judge whether you look properly registered, and in your trade there’s a clear way to show it.
What notifiable work is
In England, notifiable work under Part P means installing a new or replacement consumer unit, a complete new circuit from the consumer unit, or alterations in and around a bath or shower. Other electrical work isn’t notifiable, but must still meet BS 7671, and a qualified electrician should give a Minor Works Certificate for it.
Why registration matters to the customer
GOV.UK says installers can join a competent person scheme “to self-certify certain types of building work”, and tells homeowners: “You do not need to get approval yourself if you use someone registered with a competent person scheme.” The schemes GOV.UK lists for electrical installations include Certsure (trading as NICEIC) and NAPIT, along with BESCA, Blue Flame Certification and OFTEC.
For notifiable work, the customer should also get a Building Regulations compliance certificate once the work has been notified to the local authority.
How customers check you
- NICEIC: a Find a Trusted Tradesperson search by business name or postcode, on its website.
- NAPIT: its own search at search.napit.org.uk.
So put your scheme and registration number on your website, your Google listing, your quotes and your van, with one plain line on what it means: “We’re registered with [scheme], so we can certify notifiable work ourselves and you don’t need to go to building control.” Plenty of customers have never heard of Part P, so that one line does a lot of work.
4. Landlords and letting agents: work that comes round again
In England, GOV.UK’s guidance for private landlords says they must have “the electrics in their rented properties checked at least every 5 years by a properly qualified person”, and give tenants proof that it’s been done.
That’s repeat work with a date on it. Keep a list of every landlord and agent you’ve done a check for, with the date, and send a reminder well before the next one is due. Make it easy for agents to book: a page on your site for landlords, a clear price for the check, and quick turnaround on the paperwork. One letting agent who trusts you can keep sending work for years.
5. EV chargers and solar: say which accreditations you hold
These customers search for the specific job, and they’ve usually read about the grants and schemes first.
- EV chargers. GOV.UK’s EV chargepoint grant gives “75% off the cost of buying and installing a socket, up to a maximum of £500”, for people who own a flat or rent, and have their own private off-street parking. People who own a house aren’t eligible unless it’s been converted into flats. Customers are told to “contact an OZEV-authorised installer”, and “your installer will claim the grant on your behalf”. If you’re authorised, have a page that says so and explains who qualifies.
- Solar. For the Smart Export Guarantee, GOV.UK says customers “need to show that your installation and installer are certified through the microgeneration certification scheme (MCS) or a scheme accredited as equivalent”. If you’re MCS certified, say it on every solar page.
6. A website that wins the quoted jobs
Rewires, consumer units and EV chargers are priced jobs, and the customer usually compares two or three electricians. Your website should:
- Say what you do and where on the first screen, with your number one tap away.
- Show your registration and accreditations near the top, not in the footer.
- Have a page for each main service and each town you cover: rewires, consumer units, EV chargers, landlord checks, commercial.
- Show real jobs and real reviews, and how you charge.
- Have a short form for photos of the consumer unit and a postcode. Plenty of customers would rather send that than ring.
More on this in what should be on a trade website.
7. Quote fast, and chase every quote
- Price within a day or two of the visit, or from photos for simple jobs.
- Send a written quote saying what’s included: testing, certificates, notification, making good.
- Follow up two days later: “Hi Mrs Patel, just checking the rewire quote came through and whether you had any questions. Chris, Brightwell Electrical.”
- Again after a week, and a friendly “shall I close this off?” after two weeks.
Plenty of quotes that go quiet haven’t been turned down yet. Word-for-word texts are in how to follow up a quote. Then ask every customer for a review, the same day: Google says “more reviews and positive ratings can help your business’s local ranking”. See how to get more Google reviews without begging.
Where lead sites fit
Lead sites can top up a quiet week, but they’re not only selling you leads any more. On 2 October 2026, Checkatrade’s page for electricians in Swindon offered customers “instant prices on everyday jobs”, including an electrician call-out at £119 and a domestic EICR at £129, booked through Checkatrade. The customer who finds you directly on Google pays your price, not theirs. Our guide to whether Checkatrade is worth it has the terms from Checkatrade’s own pages.
How we do it, and why it works
We don’t have an electrical case study yet. What we’d do for you is what we do for every trade:
- Found. Your Google listing set up and worked every week, a review asked for after every job, and a website built to be called, with your registration and accreditations where customers look for them.
- Answered. Calls ring you as they always have; we never answer your phone or book your diary. A missed call from a mobile gets a text back in your name, every form and message gets a reply in your name, anyone who goes quiet is followed up, and every quote is chased to a yes or a no.
- Counted. After each enquiry, a text asks whether you won it and for how much. Once a month, one page: what came in, what you won, and what it was worth.
Why it works: fault calls are lost on the missed call, and rewires and chargers are lost on the quote nobody chased. We cover both while you’re on the tools. We can’t promise you a position on Google, and nobody honest can. We show where you stand and change what can be changed.
We do the Google work for one electrical firm per town. You pay nothing until you’ve won £500 of work through us; after that it’s from £500 a month, any month the work you win through us comes to less than £500 is free, and there’s no contract, just 30 days’ notice. The free check shows the firms Google lists for your trade in your town, where you sit, and whether your town is still free.
Questions people also ask
What electrical work is notifiable under Part P?
In England, notifiable work is the installation of a new or replacement consumer unit, a complete new circuit connected to the consumer unit, or alteration work in and around a bath or shower. Other work isn't notifiable, but it must still meet BS 7671, and a qualified electrician should give a Minor Works Certificate.
Do I need to be NICEIC or NAPIT registered?
Registration with a competent person scheme lets you self-certify certain building work instead of the customer getting building regulations approval. GOV.UK says homeowners don't need to get approval themselves if they use someone registered with a competent person scheme. For notifiable work, that makes a registered electrician the easier choice.
Is NICEIC or NAPIT better?
GOV.UK lists both Certsure (trading as NICEIC) and NAPIT as competent person schemes for electrical installations, along with BESCA, Blue Flame Certification and OFTEC. Customers can search either one's register. Compare the costs, assessments and support for your own business.
How do customers check an electrician is registered?
NICEIC has a Find a Trusted Tradesperson search by business name or postcode. NAPIT has its own search at search.napit.org.uk. Put your registration number on your website and quotes so customers can check you in a minute.
How do I get more EV charger installation work?
Be an OZEV-authorised installer and say so. GOV.UK's EV chargepoint grant gives flat owners and renters with their own off-street parking 75% off the cost of buying and installing a chargepoint socket, up to £500. Customers are told to contact an OZEV-authorised installer, and the installer claims the grant for them when the job is done.
Is Checkatrade worth it for electricians?
It can help a new firm with few reviews look trustworthy, but it's a paid membership. On 2 October 2026, Checkatrade's page for electricians in Swindon also offered customers fixed prices for everyday jobs, such as a £119 call-out. Our guide to whether Checkatrade is worth it has the terms from its own pages.
Rather talk it through? Ring Tyler on 07700 100226 or send a message.